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| From April 1970 the main news and current affairs were Today with Jack de Manio , The World at One, with William Hardcastle, the newly introduced PM, again with Hardcastle, News Desk with Gerald Priestland (dropped in 1976) and The World Tonight with Douglas Stuart |
Tony Whitby (controller 1969 until his untimely death in
1975) was tasked with re-shaping the network in response to the Broadcasting in the Seventies policy.
The schedule inherited from the Home Service was a bit of a dog's dinner:
cross-network repeats (with both Radio 2 and Radio 3), schools programmes
blocking out huge chunks of the mid-morning and mid-afternoon in term-time,
music programmes and concerts (in 1968 these accounted for 21% of Radio 4's
output), talks, bits of sports coverage and loads of regional variations. From
April 1970 news and current affairs was to be the backbone of the revised Radio
4 schedule. The far-reaching Broadcasting
in the Seventies policy naturally enough caused a public outcry, letters to
The Times, questions in Parliament and
union unrest within the BBC. But the result, at least as far as Radio 4 was
concerned, provided a number of significant and long-lasting programmes: Start the Week, Week Ending, PM and Analysis.
During Whitby's tenure we also got You
and Yours, Sunday, It's Your Line, Stop the Week, Kaleidoscope,
Checkpoint and I'm Sorry I Haven't a Clue.
Ian McIntyre (controller 1976-78) wasn't happy with the way
current affairs was serving Radio 4 so in May 1977 he took an axe to it,
chopping Today in two and, later that
same year, hacking 15 minutes off PM thus
earning himself the sobriquet 'Mac the Knife'. Today was now prefaced and separated by two sequences called Up to the Hour that offered the news
headlines, sport, weather, paper reviews and Thought for the Day mixed with programme previews plus bits of
comedy and music all linked by a staff announcer. The Today production team were unimpressed, "absolute crap, the
floor-sweepings" according to editor Mike Chaney, who didn't mince his
words. The announcers were not happy, with Peter Donaldson earning a slap on
the wrists for introducing one edition as 'Donald Peterson' sending you
"round the dial to Radio 3" and "if you're staying, you're very
brave, and welcome to Up to the Hour".
The full-length Today was re-instated
in July 1978.
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| The Radio Times billing for the first edition of Rollercoaster 5 April 1984 |
Steeped in BBC history as he was, David Hatch (controller
1983-86) a former radio producer, Head of Light Entertainment and Controller of
Radio 2, felt he had to tackle the problem zone of the mid-morning dip, i.e.
between Today and You and Yours, when listening figures
fell off. In April 1984 he introduced, for just one morning a week, Rollercoaster, a programme sequence
linked by that safe pair of hands, Richard Baker, and built up of programme
fragments such as news, chat, topical phone-ins, traffic reports, features, a
cut-down Daily Service, a Morning Story read by Peter Adamson, a
radio strip-cartoon called Able Seagull Herring
and link-ups with local radio stations. This looser style of scheduling
actually pulled in respectable audience figures but was a critical failure and
after the six-month experiment it was pulled, never to be repeated.
When James Boyle was appointed controller in 1996 he was
determined to avoid the station becoming a "museum piece" and sought
a root and branch review of the programme schedule. He took a more scientific
approach by travelling around the country speaking to listeners and by
analysing every bit of data he could lay his hands on about listeners habits. A
laudable approach but one that was criticised as putting Radio 4 in thrall of
"ratings or computer-driven commissioning, more interested in form than in
content, neglectful of intuition or serendipity."
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| The Guardian covers the Radio 4 changes in the Media supplement 16 March 1998 |
When the broadsheets got wind of Boyle's "strategic
scheduling" they whipped up a storm. "Favourites face axe in revamp
of Radio 4." MPs got involved when it was floated that Yesterday in Parliament was to be
dropped - it wasn't.
Boyle's revamped schedule was introduced in April 1998. Out went Kaleidoscope (replaced by Front Row), Week Ending, The Afternoon Shift, Science Now, Medicine Now, Sport on 4, Mediumwave, Breakaway and Does He Take Sugar? Today and You and Yours were extended, Woman's Hour and The Archers retimed but with an extra visit to Ambridge added on Sunday evening. The World at One was docked by 10 minutes and a series of daily lunchtime quizzes introduced, some old (Round Britain Quiz) some new (Full Orchestra). The afternoon dramas, a mixture of new plays and in-week repeats of varying running times, were tidied up. It was a shock to the system and one which the listeners - and Radio 4 listeners love their routine - found hard to take as initially audience figures dipped with Boyle admitting they were "very disappointing".
The 1998 changes at Radio 4 are the subject of this BBC2
documentary from the Close-Up series.
A more typical bunch of middle-class listeners you couldn't hope to find: a PR
agent, a retired civil servant, an Open University lecturer and an office
administrator plus the musings of Daily
Telegraph radio critic Gillian Reynolds. James Boyle talks about the
schedule shake-up to Feedback's Chris
Dunkley. Added to this are some fascinating glimpses behind the scenes at
Broadcasting House and look out for an in-vision appearance from chief
announcer Peter Donaldson.
Close-Up: Radio Heads
was first broadcast on BBC2 on 14 October 1998. Incidentally does anyone know
what happened to Douglas Bolger and his tape collection?
As any gardener will tell up a good hard pruning will
rejuvenate a plant and so it was with 1998 changes. Listening figures eventually
bounced back and although some of the new shows did inevitably fall by the
wayside the legacy included Home Truths,
Broadcasting House, Saturday Review and The
Archive Hour and most of the timeslots remain pretty much unchanged to this
day.
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