If you thought Legal,
Decent, Honest and Truthful (1982-6) was the only radio comedy series set
in an advertising agency, think again. Between 1960 and 1962 the Light
Programme offered listeners "a light-hearted look at the advertising
world" in Something to Shout About.
Now, more than fifty years later, its getting its first ever repeat starting
next month on BBC Radio 4 Extra.
Something to Shout
About was penned by scriptwriter and songwriter - Right said Fred and Hole in
the Ground being his best known - Myles Rudge and Ronnie Wolfe - think On the Buses. It had a cast of
well-known actors: Michael Medwin, straight out of The Army Game and years before Don Satchley, as account executive
Michael Lightfoot, Fenella Fielding as his secretary Janet, Eleanor
Summerfield, Joan Sims, Nicholas Phipps, Warren Mitchell and, in the final
series, Sheila Hancock.
Set in the agency of Apsley, Addis, Cone, Barbican, Blythe,
Giddy & Partners the programme ran for three series. Sound Archives kept
very few episodes so the repeats are taken from the Transcription Services
discs.
At the start of the second series on 2 January 1961 the Radio Times published this article,
though it actually tells you very little about the programme:
"From the outset listeners were quick to express their
appreciation of this show, and its revival after so brief a lay-off is further
proof of its popularity. Myles Rudge, who with Ronald Wolfe, writes the scripts
of Something to Shout About did some
pretty intensive investigations in the world of advertising before starring to
write and, he says 'infiltrated into the offices of several of my friends in
that line of business. Actually, to present that quite unique world as it
really is would utterly bewildering to the uninitiated. Nobody would understand
what was going on, and, if they did, they wouldn't believe it. Our show
presents a sort of compromise.
"As before Michael Medwin has three leading ladies,
Eleanor Summerfield, Fenella Fielding and Joan Sims, and those who held their
breath at the prospect of the sparks that could fly around the studio when
three start comediennes were cast in the same show have been disappointed. the
girls are the firmest of friends, and woe betide any of the men in the cast who
don't keep in line. As Eleanor Summerfield puts it: 'If the men tread on any of
our toes, we girls gang up on them, and they have a very rough time!'
Series 1 of Something
to Shout About starts on BBC Radio 4 Extra on Friday 8 July at 8.30 am. You
can read more about the programme on Laughterlog.