Nearly four decades before the launch of Radio Caroline
another offshore ship could be heard, well sort of, around the coast of
Britain. That ship was the steam yacht Ceto.
The year was 1928. Now largely forgotten it could, assuming they’d actually got
the transmitter to work properly, have changed the history of commercial radio.
The initial idea sounds a familiar one: fit out a ship with
a transmitter and sail it round the coast just outside territorial waters
broadcasting music and adverts. It was the brainchild Valentine Smith, head of
publicity for the Daily Mail Group. Essentially the whole exercise was to shift
more copies of the Daily Mail, the Sunday Despatch and the Evening News.
Unfortunately transmission tests didn’t go well. Moored
three miles off the coast the swaying of the SY Ceto’s transmitter couldn’t
produce a strong enough signal. Undeterred Smith decided on a Plan B: remove
the mast and replace it with large amplifiers and four powerful Siemens
speakers. The ship could then tour the coast of Britain just a mile or two out
and ‘broadcast’ to holidaymakers with no more than a giant public address
system.
They needed presenter to play in the records – supplied by
HMV – and read the commercials. It was a young Cambridge undergraduate named
Stephen Williams (pictured centre above in Bournemouth) whose name was put forward. He’d written to Leslie Mainland of
the Daily Mail asking if there was
anything he could usefully do over the summer recess. Little did he know that
this early broadcasting experience would lead to such an illustrious career
with Radios Normandy, Luxembourg and the BBC.
The voyage of the Ceto
started at Dundee in June 1928 and then down the east coast, along the
south coast and back up the west before ending up off Blackpool by the August
Bank Holiday. En route such was the publicity surrounding the vessel that
they’d stop off at various resorts to be welcomed by civic dignitaries and
‘broadcast’ special concerts. The Ceto’s
final tour of duty took her back round to London mooring up at Tower Bridge on
1 September, by which time Stephen Williams and the crew had visited 87 resorts
and coastal towns and undertaken 300 broadcasts.
The sound equipment on the ‘Musical Yacht’ was dismantled
and she returned to pleasure cruising. Williams returned to Cambridge. From a
publicity point of view it had been a great success but the technical
difficulties were not overcome until a few years later when the short-lived
station RKXR broadcast off the California coast in 1933. However, it was a
further thirty years before the first true commercial offshore station, in the
form of Radio Mercur, launched off the Danish coast, itself inspiring the
launch of Radio Caroline some six years later.
You can read more about the SY Ceto on the pages of the
Offshore Radio Museum website.
There’s an interview with the late Stephen Williams
conducted by Roger Bickerton on the Diversity website.
The illustrations in this post come from the excellent book
telling the story of a pioneer of early commercial radio, Leonard Plugge. And the
World Listened is written by Keith Wallis and was published by Kelly Publications in 2008.